Essential Eyelash Serum has entered the public eye with its core selling points of "bioactive ingredients + gentle, additive-free formula," and has become a popular choice for many consumers daily eyelash care by specifically addressing pain points such as sparse and fragile eyelashes. This survey will conduct an in-depth analysis of this product, exploring its core advantages and development potential in the highly competitive eyelash care market from dimensions such as ingredient efficacy, safety performance, market positioning, and matching with user needs, providing a reference for brand optimization and consumer decision-making.